Supporting South African Entrepreneurs

Digital Marketing Agency for Small Businesses

Digital marketing

Hello and welcome to 1st Content, a specialist digital marketing agency for small businesses in South Africa with 15 years of helping entrepreneurs to grow their business the clever way.

We offer a range of services specifically for our small business clients. We are small business owners ourselves so understand the challenges of trying to juggle everything. Contact us and we will be more than happy to have a conversation on how our digital marketing agency for small business can help your business grow.

What You Will Find On This Page

PPC Management

Pay per click management is one of the services our digital marketing agency for small businesses deliver. A key customer acquisition tactic through paid search listings.

Many of our small business clients find that that small business marketing agencies they have used before have not delivered value for the pay per click budgets they have spent. We will fine-tune your targeting through deep audience insight and optimising your keyword targeting and bidding levels.

A key part of our ethos is to provide value in order to create long term relationships with our clients. This only happens of we ensure the services we deliver makes financial sense  for you as a small business client.

Content Creation

Small business clients often don’t know what the value of content marketing is. Content however, is reaching your customers of clients with relevant content like blog posts, videos, webinars, images or events, in order to engage them. As a digital marketing agency for small businesses we see the power of engagement daily.

Engagement leads to awareness and trust. Don’t we all buy from brands we trust? So content marketing helps you to become a brand your customers can trust. Provide creative and unique content that converts viewers into customers. Leverage User generated content while generating leads and sales.

social Media managment

 Our social media experts stay up-to-date on social media trends to ensure your message goes further. Understanding how to best use your content marketing, social media marketing and SEO together for maximum results is what sets us appart from most other digital marketing agencies for small businesses. 

Affordable SEO Services

One of the things that makes 1st Content Digital  one of the leading digital marketing agencies for small businesses , is the fct that we dont charge a fortune for our SEO services. Our prices are much more affordable than most other other SEO services with very little to no experience in SEO. 

Affiliate Management

Affiliate Marketing Management Services at a Reasonable Price. We assist companies in launching, scaling, and growing profitable affiliate and performance marketing programmes that provide consistent revenue.

Email Marketing

Boost sales with the help of email marketing experts. We can help you with anything from strategy to code, design, content creation, results analysis, and managing your subscribers and email marketing lists.


Digital branding services that use a creative and data informed approach to bring your brand to life online. 90 percent of customers want and expect a consistent experience across all brand channels.

Website Design

Search engine friendly website design that will help you to achieve better Google rankings while converting more visitors to clients.

User Experience

Our digital marketing agency for small businesses assists brands in navigating any and all aspects of the digital landscape by building user and customer experiences (UX) that have compelling user interfaces (UI) and deliver meaningful business benefits.

We understand the important relationship between user experience, SEO results lead generation and customer retention. Our user experience team will optimise your website with the view of maximising what you as a business get out of the investment in your digital presence.

Social Media Page Design

With our social media visual design service, you can now make your social media profiles match your website or business. Whether you are a new blogger or a small business trying to improve your online profile, our social media design services are ideal.

No digital marketing agency for small businesses worth their salt today, does not understand the important role your social media presence play in creation and maintaining relationships with your clients and consumers.

Where we differentiate is through the integration of using our content marketing, seo services, website design with User experience optimisation and social media management to work in unison for your brand.

creative & design

We take a holistic approach. Not just a website, but a whole digital approach. The full range of digital agency services underpinned by a passion for your business, your audience, and your goals.

As an exepriences digital marketing agency for small businesses, we understand that creativity and design is a thread that follwes through your entire digital footprint. We ensure that this principle is followed through all the elements of your project.

Digital marketing agency for small businesses;

Our data-driven approach helps identify, develop, and implement digital marketing strategies to help you grow. We help clients define goals and create an agile, integrated, and sustainable digital marketing strategy.

Social Media strategy

Our social media team will research your company, industry, competitors, and target market to ensure our corrective actions benefits your business. We have extensive experience managing social media campaigns and training others to succeed.

Data & Analytics

Our marketing analytics specialists make it simple for you to understand your marketing performance. We will assit you to improve your marketing results by gaining fresh insights, making better business decisions, and improving your marketing results.

Digital Audit

A digital marketing audit gives marketers and business owners an objective assessment of existing performance with identification of new opportunities for development and improvement.

Market Research

Our market research services will undertake in-depth research and reporting across a wide range of industries in order to supply your business with unique market insights and new ideas for  your own marketing initiatives.

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FAQ's for Our Digital Marketing Agency Services

The owners of the business have woked in digital marketing since 2007 and then formed 1st Content as a digital marketing agency in 2016.

We are a digital marketing agency for small businesses that combine our strengths in different areas of digital marketing to get the best results for clients. Among the many services we provide are search engine optimization, pay-per-click and biddable media advertising, social media marketing, content marketing, digital strategy, and data and analytics and website development.
As an example of how areas of digital marketing skills in our agency work together, SEO, social media and content marketing are areas of digital marketing that has to be used together to maximise effectiveness. You can’t perform well in one area without the other. Website development also plays a crucial role in something like SEO as your site speed, infrastructure and technical SEO contribute to success. This is why we combine these core areas for the benefit of clients.

We tailor our digital marketing packages to meet the requirements of each individual company. We are able to concentrate on any one of our services as a standalone offering, such as pay-per-click advertising or social media marketing. Alternately, we also provide a service known as integrated digital marketing, which combines any number of our individual services in such a way that they work synergistically together to provide the most effective results possible. In this section, you’ll find information on our complete digital marketing service.
In contrast to an employee who has a general understanding of digital marketing, our team of digital experts is comprised of professionals that have years of experience and certifications in their respective fields of digital marketing. 


When it comes to search engine optimization (SEO), pay-per-click (PPC) advertising and biddable media, social media, content marketing, digital strategy, and data and analytics, our specialists are industry leaders. Our team members collaborate and share their expertise with one another with the assistance of an expert in digital strategy to ensure that all of your digital channels function in conjunction with one another in a joined-up manner and accomplish more for you. We prefer to think of ourselves as an extension of your team, delivering capabilities that you just cannot reproduce in-house, and this is how we like to be viewed by you.
We require a minimum term commitment from you based on the nature of your project and the goals you hope to achieve. This affords us the opportunity to collect data, do analysis on it, and devise a plan that, once put into action, will begin to provide the outcomes that you want. 
After then, the agreement will be on a month-to-month basis.


We are not interested in keeping our customers under contract for an extended period of time. Because we are providing you and your company with successful outcomes, we would like for you to continue working with us. Our high rate of repeat business is something that makes us very proud. Since the beginning of 1stContent in 2016, we have, in point of fact, been collaborating with a number of our clients.

1stContent does not have any further charges that you are not aware of. The predetermined amount we charge each month for our retainer covers all of our services. You will, however, be responsible for covering the cost of any pay per click or paid social media expenditure, including but not limited to Google Ads, Linkedin Ads, and Facebook Ads. This is a distinct charge from the management fee that we charge.

You will be assigned a member of the team who will be responsible for managing your account and who will serve as your primary and day-to-day point of contact. You can also be put in touch with one of our experinced digital marketing agency professionals, who will collaborate with you on developing an overall strategy for digital marketing. 


Your account manager will co-ordinate with additional members of our team, such as PPC, social media, or content marketing experts, depending on the nature of your project. These experts will feed into your account and work on certain aspects of the project. We never hide information about who is responsible for what, and every single one of our specialists is an employee here at 1stContent.

Yes of course. We will arrange for regular updates with you and your team. We will always take the time to explain the work that we perform, any modifications to your website that we make, and the reasoning behind those changes since we take pleasure in our commitment to transparency.

When you start working with us, we’ll arrange a kick off meeting with you and your team. This meeting gives us the opportunity to get all the information we need to put together our initial 6 month digital marketing strategy.

This strategy will outline when and what we plan to deliver. It’s a comprehensive plan that outlines what aspects of the project will be delivered over and the dates you can expect to see them. We update and refresh this strategy every 6 months (or less) so you’re always in the loop about when you’ll see deliverables from us.
This will be influenced by the marketing channels your project is utilising, your competitiveness, your financial situation, and the current status of your website before we begin our work together. Deadlines are agreed from the outset, however markeitng tactics like organic SEO is something you have to be patient with.

Nevertheless, as a general rule, you should start to observe an improvement in your primary KPIs and goals as well as an increase in online exposure after the first three months have passed. This is due to the fact that the first three months are focused entirely on the creation of a digital strategy and the establishment of the groundwork for a successful long-term project. 

Projects that employ pay-per-click (PPC) advertising and biddable media have a better chance of seeing results much more quickly since qualified online traffic begins to flow through immediately.
  1. You enquire through our website or are refered to us by a current/previous client.
  2. We arrange to meet to discuss your needs and determine whether or not we are able to assist you over the phone. 
  3. Depending on your location, Ben, the co-founder of 1stContent, or Matt will set up a face-to-face meeting, video conference, or phone call for you to continue the conversation about working together. 
  4. We provide you with a proposal, a project plan with timelines, and deliverables, as well as prices. 
  5. You let us know if you woule like to proceed.
  6. We compile and send you the contracts, which will then be signed by both sides. 
  7. Meeting to start off the project.