https://1stcontent.co/knowledge-centre/Digital marketing, SEO and AI guides for South African businesses.en-za https://1stcontent.co/content-marketing-strategy-for-south-african-businesses/https://1stcontent.co/content-marketing-strategy-for-south-african-businesses/Wed, 04 Nov 2026 09:00:00 GMTContent marketing for South African businesses: how to choose topics, plan a calendar, measure results and decide between in-house and an agency. https://1stcontent.co/digital-marketing-for-small-businesses-south-africa/https://1stcontent.co/digital-marketing-for-small-businesses-south-africa/Wed, 04 Nov 2026 09:00:00 GMTDigital marketing for small businesses in South Africa: what to do first, a sensible budget order, which channels pay back, and what to ignore. https://1stcontent.co/fintech-marketing-strategy-south-africa/https://1stcontent.co/fintech-marketing-strategy-south-africa/Wed, 04 Nov 2026 09:00:00 GMTA fintech marketing strategy for South African companies: how to build trust, stay compliant, choose channels and measure growth in a regulated market. https://1stcontent.co/how-ai-search-chooses-which-businesses-to-recommend/https://1stcontent.co/how-ai-search-chooses-which-businesses-to-recommend/Wed, 04 Nov 2026 09:00:00 GMTHow does AI search decide which businesses to recommend? What is known, what is not, and practical steps to make your business easier to cite. https://1stcontent.co/how-much-does-seo-cost-in-south-africa/https://1stcontent.co/how-much-does-seo-cost-in-south-africa/Wed, 04 Nov 2026 09:00:00 GMTHow much does SEO cost in South Africa? What drives the price, the common pricing models, what to expect for your money, and how to compare proposals. https://1stcontent.co/how-to-compare-seo-company-quotes-south-africa/https://1stcontent.co/how-to-compare-seo-company-quotes-south-africa/Wed, 04 Nov 2026 09:00:00 GMTComparing SEO company quotes in South Africa? Learn what to check in each proposal, how to spot weak scope and which red flags should end the conversation. https://1stcontent.co/how-to-hire-an-seo-consultant-south-africa/https://1stcontent.co/how-to-hire-an-seo-consultant-south-africa/Wed, 04 Nov 2026 09:00:00 GMTHow to hire an SEO consultant in South Africa: what they do, what to ask, what to avoid, and how to judge a proposal before you sign anything. https://1stcontent.co/how-to-optimise-your-website-for-ai-search/https://1stcontent.co/how-to-optimise-your-website-for-ai-search/Wed, 04 Nov 2026 09:00:00 GMTHow to optimise your website for AI search: a step-by-step checklist covering crawler access, clear answers, structured data and consistent facts. https://1stcontent.co/local-seo-for-south-african-businesses/https://1stcontent.co/local-seo-for-south-african-businesses/Wed, 04 Nov 2026 09:00:00 GMTLocal SEO for South African businesses: how to appear in Google Maps and local results, what to fix first, and how to measure calls and enquiries. https://1stcontent.co/what-is-a-technical-seo-audit/https://1stcontent.co/what-is-a-technical-seo-audit/Wed, 04 Nov 2026 09:00:00 GMTWhat is a technical SEO audit? A plain-language guide to what it checks, how long it takes, what a good report contains and how to act on the findings. https://1stcontent.co/content-marketing-for-venture-capital-advisory-firm/https://1stcontent.co/content-marketing-for-venture-capital-advisory-firm/Thu, 29 Jun 2023 00:00:00 GMTUnlock the power of content marketing for venture capital advisory firm with our partnership success story with Caban Group. Discover how our strategic techniques and thought leadership content propelled Caban Group's online presence, generating backlinks and visibility. Elevate your brand in the co https://1stcontent.co/hiring-a-content-marketing-agency/https://1stcontent.co/hiring-a-content-marketing-agency/Wed, 04 Jan 2023 00:00:00 GMTHiring a content marketing agency can be overwhelming. To help you get started, here are 7 tips for finding the right content marketing agency for your business. https://1stcontent.co/trends-for-digital-marketing-in-2023/https://1stcontent.co/trends-for-digital-marketing-in-2023/Tue, 20 Dec 2022 00:00:00 GMTWhat will be some of the key trends for digital marketing in 2023? We share some of our views in this article. https://1stcontent.co/why-fintech-start-ups-need-marketing/https://1stcontent.co/why-fintech-start-ups-need-marketing/Thu, 06 Oct 2022 00:00:00 GMTIf you were ever in doubt on why fintech start-ups need marketing, this article will assist you in understanding the key reasons. https://1stcontent.co/integrated-marketing-strategy-101/https://1stcontent.co/integrated-marketing-strategy-101/Thu, 15 Sep 2022 00:00:00 GMTThis integrated marketing strategy 101 was created specifically with with the focus on startups who want to scale. The world that today's marketers must navigate is one that is both complex and fragmented. Consumers are growing desensitised to the frequent exposure of advertisements as a result of t https://1stcontent.co/start-up-marketing-update-ios-16-and-customer-engagement/https://1stcontent.co/start-up-marketing-update-ios-16-and-customer-engagement/Sun, 11 Sep 2022 00:00:00 GMTIn this version of our start-up marketing update, we look at opportunities for start-ups to leverage the recent launch of iOs 16 and the iPhone 14. Apple is one of the most popular phone brands in Sub-Saharan Africa according to a recent Sagachi Research study . Of course we know that marketing need https://1stcontent.co/what-is-paid-owned-and-earned-media/https://1stcontent.co/what-is-paid-owned-and-earned-media/Fri, 09 Sep 2022 00:00:00 GMTEveryone is talking about it but what is paid owned and earned media and wat does it mean for startup marketers? In this article we look at paid media, owned media, and earned media and considder how these are beig used to elevate marketing effectiveness. So, what is paid owned and earned media? Her https://1stcontent.co/what-is-the-difference-between-seo-and-ppc/https://1stcontent.co/what-is-the-difference-between-seo-and-ppc/Tue, 30 Aug 2022 00:00:00 GMTThe questions, " What is the difference between seo and ppc ?" as well as "Which is better: SEO or PPC?" iare questions we are asked on a regular basis with startup clients. This is not a topic that can be answered with a generic response because the answer really, really relies on your current stat https://1stcontent.co/seo-in-south-africa/https://1stcontent.co/seo-in-south-africa/Mon, 22 Aug 2022 00:00:00 GMTSEO in South Africa is a key tactic to attracting new visitors to your website, so how does content marketing help and what are ways to improve your seo quickly? https://1stcontent.co/seo-for-travel-websites/https://1stcontent.co/seo-for-travel-websites/Sat, 23 Jul 2022 00:00:00 GMTSEO for travel websites in south africa has become the main tactic through which tourists both nationally and around the world is attracted. https://1stcontent.co/seo-agency-for-healthcare-providers/https://1stcontent.co/seo-agency-for-healthcare-providers/Tue, 12 Jul 2022 00:00:00 GMTAs an SEO agency for healthcare providers in South Africa we help healthcare businesses like yours double their traffic, hit their targets and beat competition in the market. https://1stcontent.co/marketing-strategy-for-fintech-startups/https://1stcontent.co/marketing-strategy-for-fintech-startups/Tue, 28 Jun 2022 00:00:00 GMTThe most effective marketing strategy for fintech startups are constantly changing. These 9 proven tactics are helping some of the fastest growing fintech firms to out perform their competitors. https://1stcontent.co/digital-marketing-for-ecommerce-startups/https://1stcontent.co/digital-marketing-for-ecommerce-startups/Sat, 25 Jun 2022 00:00:00 GMTEasy to follow 6 step framework to to quickly implement or improve your digital marketing for ecommerce startups in South Africa https://1stcontent.co/benefits-of-digital-marketing-for-small-businesses/https://1stcontent.co/benefits-of-digital-marketing-for-small-businesses/Fri, 24 Jun 2022 00:00:00 GMTThe benefits of digital marketing for small businesses is easy to see as small businesses are now marketing themselves very differently. https://1stcontent.co/startup-storytelling/https://1stcontent.co/startup-storytelling/Wed, 22 Jun 2022 00:00:00 GMTIt's quite clear why some of the top business incubators worldwide today gives workshops on startup storytelling. Your ideas won't sell themselves. If you don't know how to effectively communicate a vision, whether it be to customers or a possible investor, your product itself won't be enough to sta https://1stcontent.co/digital-marketing-for-healthcare-providers/https://1stcontent.co/digital-marketing-for-healthcare-providers/Tue, 21 Jun 2022 00:00:00 GMTDigital Marketing for Healthcare Providers in South Africa is becoming ever more competitive so we look at some of the tactics that can help your practice stand out. https://1stcontent.co/digital-marketing-strategy-for-a-fintech-startup/https://1stcontent.co/digital-marketing-strategy-for-a-fintech-startup/Thu, 16 Jun 2022 00:00:00 GMTIt isn't as difficult as it may seem to develop a digital marketing strategy for a Fintech startup. I'll walk you through the steps I take. https://1stcontent.co/digital-marketing-with-google-ads/https://1stcontent.co/digital-marketing-with-google-ads/Tue, 14 Jun 2022 00:00:00 GMTDigital marketing with Google Ads has grown from a specialised tactic for cutting-edge businesses to a crucial component of every digital marketing strategy. Let's consider how to get the best results. https://1stcontent.co/how-to-use-buyer-personas-for-entrepreneurs/https://1stcontent.co/how-to-use-buyer-personas-for-entrepreneurs/Tue, 14 Jun 2022 00:00:00 GMTHow to use buyer personas for entrepreneurs is one of he first things we teach in our entrepreneur marketing workshops on marketing strategy for fintech for instance. It's a concert that lies at the heart of your marketing being relevant to the audiences you are aiming to attract to your business. T https://1stcontent.co/marketing-for-fintech-startups/https://1stcontent.co/marketing-for-fintech-startups/Fri, 10 Jun 2022 00:00:00 GMTOur expertise in marketing for Fintech startups has shown us that smart SEO and copy optimisation are essential for organic growth. https://1stcontent.co/marketing-analytics-for-entrepreneurs/https://1stcontent.co/marketing-analytics-for-entrepreneurs/Sun, 15 May 2022 00:00:00 GMTMarketing analytics for entrepreneurs helps you to determine the success of your marketing strategy by calculating its output. There are several guidelines for calculating the overall success of marketing initiatives. What is the purpose of marketing analytics for entrepreneurs? In today's world, wh https://1stcontent.co/customer-acquisition-for-startups/https://1stcontent.co/customer-acquisition-for-startups/Fri, 06 May 2022 00:00:00 GMTWe've managed significant marketing budgets to attract clients online. Here's a strategy for fast and effective customer acquisition for startups and growth firms https://1stcontent.co/storytelling-in-financial-services/https://1stcontent.co/storytelling-in-financial-services/Wed, 04 May 2022 00:00:00 GMTBrand storytelling in financial services firms have been used in the most successful businesses for years and can be an enormously effective marketing tactic for promoting your company's image. https://1stcontent.co/search-engine-optimisation-in-2022/https://1stcontent.co/search-engine-optimisation-in-2022/Fri, 29 Apr 2022 00:00:00 GMTSearch engine optimisation in 2022 will have totally changed from what we know. It remains a key marketing tactic but there are things we can do right now to get an advantage over the competitors such as following best practices and staying on top of Google algorithms. It is also key to understand o https://1stcontent.co/how-programmatic-advertising-works/https://1stcontent.co/how-programmatic-advertising-works/Fri, 15 Apr 2022 00:00:00 GMTA key question for many smaller businesses today is how programmatic advertising works and how it can improve digital marketing results. This article gives a easy to follow breakdown of the technicalities behind programatic. https://1stcontent.co/how-to-get-email-marketing-to-work-for-you-in-2022/https://1stcontent.co/how-to-get-email-marketing-to-work-for-you-in-2022/Tue, 05 Apr 2022 00:00:00 GMTEmail marketing today is one of the most used and most effective tactics for creating relationships. Understanding how to get email marketing to work is a key part of this. https://1stcontent.co/how-to-improve-user-experience/https://1stcontent.co/how-to-improve-user-experience/Fri, 01 Apr 2022 00:00:00 GMTThis easy to follow 7 step guide on how to improve user experience, will help you to instantly improve your bounce rate. https://1stcontent.co/monetising-your-content-marketing-channels/https://1stcontent.co/monetising-your-content-marketing-channels/Tue, 29 Mar 2022 00:00:00 GMTIf you are going to consistently create great content, it will be important to the business that you are monetising your content marketing channels effectively. The trick to content marketing is to constantly be putting real value into your content. While making your readers or your viewers or your https://1stcontent.co/digital-marketing-with-ios-15/https://1stcontent.co/digital-marketing-with-ios-15/Mon, 14 Mar 2022 00:00:00 GMTDigital marketing with iOS-15 .4 has changed dramatically as privacy, the use of cookies and tracking all requires a change in approach. https://1stcontent.co/where-to-distribute-marketing-content/https://1stcontent.co/where-to-distribute-marketing-content/Sat, 12 Mar 2022 00:00:00 GMTCreating great content is one part of the equation, where to distribute marketing content to your target market will https://1stcontent.co/how-can-i-plan-for-content-marketing-campaigns/https://1stcontent.co/how-can-i-plan-for-content-marketing-campaigns/Wed, 02 Mar 2022 00:00:00 GMTIt's crucial as a entrepreneur or business owner that you understand how can I plan for content marketing. Understanding content planning will help you to optimise your marketing and results. https://1stcontent.co/improve-your-content-marketing/https://1stcontent.co/improve-your-content-marketing/Mon, 28 Feb 2022 00:00:00 GMTAre you struggling with the question on how to improve your content marketing? Do you feel like your blog isn't pulling in the readers and exposure that you want? Do you feel like your blog isn’t pulling in the readers and exposure that you want? Get ready to take your content to the next level – in https://1stcontent.co/2022-the-year-of-the-content-marketing-strategist/https://1stcontent.co/2022-the-year-of-the-content-marketing-strategist/Mon, 28 Feb 2022 00:00:00 GMTOver the years, the marketing landscape has changed. Thanks to changes in technology and consumer mind-sets, more and more companies are moving away from outbound forms of marketing (such as billboards, print ads, and TV commercials), and finally taking content marketing more seriously. While compan https://1stcontent.co/the-top-5-reasons-why-we-absolutely-love-digital-marketing/https://1stcontent.co/the-top-5-reasons-why-we-absolutely-love-digital-marketing/Mon, 14 Feb 2022 00:00:00 GMTIn honour of Valentine's Day, we wanted to pen our own love letter to one of our favourite aspects of our job at 1st Content Digital: digital marketing. We adore it, and we are confident that you will as well. So let's take a look at the top five things that digital marketing has #gifted us with thr https://1stcontent.co/7-digital-marketing-trends-in-2022/https://1stcontent.co/7-digital-marketing-trends-in-2022/Mon, 07 Feb 2022 00:00:00 GMTWith current trends set to continue moving forwards, we are already seeing that the rolling 7 digital marketing trends are set to make a big impact in the way we are engaging with consumers in 2022. The effects of the pandemic have led to an increased consumption of social media, with e-commerce now https://1stcontent.co/digital-content-agency/https://1stcontent.co/digital-content-agency/Sat, 29 Jan 2022 00:00:00 GMTAs a digital content agency , we have seen a significant increase in the amount of brands now using content marketing. According to research by the Content Marketing institute , last year, 91% of companies distributed more digital content than in 2020 – and 2022 is looking to increase even more. And https://1stcontent.co/why-should-i-use-content-marketing/https://1stcontent.co/why-should-i-use-content-marketing/Fri, 29 Oct 2021 00:00:00 GMTWhy Should I Use Content Marketing for my business I'm often asked. Content marketing gets all the credit for where my business is today; it put us on the map. Many of our clients are initially sceptical about Content marketing. I often get the question, why should I use content marketing for my sma https://1stcontent.co/10-tips-to-boost-your-black-friday-sales-2021/https://1stcontent.co/10-tips-to-boost-your-black-friday-sales-2021/Thu, 30 Sep 2021 00:00:00 GMTIf you are an ecommerce retailer, you are obviously looking for tips to boost your black Friday sales. Lets look at what works for this who d this best https://1stcontent.co/seo-for-small-businesses-in-south-africa/https://1stcontent.co/seo-for-small-businesses-in-south-africa/Thu, 23 Sep 2021 00:00:00 GMTThe importance of SEO for small businesses in South Africa goes well beyond marketing and is essential in reducing the cost of attracting business. here are 7 reasons why you can't go without it. https://1stcontent.co/link-building-for-seo-in-south-africa/https://1stcontent.co/link-building-for-seo-in-south-africa/Fri, 30 Jul 2021 00:00:00 GMTHow do I improve my Link Building for SEO in South Africa is a question we have been asked so many times that we decided to wite this blog to to address all the questions you have. https://1stcontent.co/new-financial-service-advertising-regulations-from-google/https://1stcontent.co/new-financial-service-advertising-regulations-from-google/Tue, 20 Jul 2021 00:00:00 GMTNew financial service advertising regulations from Google in the UK means that your company's Pay Per Click strategy could be in jeopardy https://1stcontent.co/instagram-for-your-fitness-brand/https://1stcontent.co/instagram-for-your-fitness-brand/Thu, 01 Jul 2021 00:00:00 GMTUsing instagram for your fitness brand seems like an easy way to gain new clients or see your existing clients engaged. But how do you stand out in a competitive space? Instagram, the visual social media site once famous for selfies and cat pictures, has spawned as a great marketing platform for hea https://1stcontent.co/twitter-tips-for-startups/https://1stcontent.co/twitter-tips-for-startups/Tue, 29 Jun 2021 00:00:00 GMTTwitter tips of startups was one of the first article ideas we came up with when deciding on ways to add value to our community. When you’re starting a new business, social media can be a powerful tool that can gain exposure for your brand and bring leads to your website. Twitter , more than any oth https://1stcontent.co/how-your-digital-marketing-will-be-effected-by-ios-14-5/https://1stcontent.co/how-your-digital-marketing-will-be-effected-by-ios-14-5/Tue, 15 Jun 2021 00:00:00 GMTYou would have noticed that 2021 is already shaping up to be a watershed moment for online privacy. Google has been moving away from using third-party data, while Apple's iOS 14.5 update earlier this year limited the influence of people's apps on their smartphones. As a result, one of their main com https://1stcontent.co/mental-health-and-productivity/https://1stcontent.co/mental-health-and-productivity/Fri, 30 Apr 2021 00:00:00 GMTMental Health and Productivity has been top of the agenda to ensure our clients get the best work from our marketing team https://1stcontent.co/how-to-get-more-out-of-your-current-content/https://1stcontent.co/how-to-get-more-out-of-your-current-content/Thu, 29 Apr 2021 00:00:00 GMTHow to get more out of your current content marketing is the question on every marketers mind. With engaging content at a premium, its value to the business is significant. We get it. Creating a constant stream of content to keep your blog and social media fresh, relevant, and interesting can be tou https://1stcontent.co/9-social-media-tredns-to-help-improve-results-in-2016/https://1stcontent.co/9-social-media-tredns-to-help-improve-results-in-2016/Wed, 20 Jan 2016 00:00:00 GMTFollowing the many incredible Christmas advertisements and New Year's celebrations, it's time to make our best educated guesses about what 2016 will bring in terms of digital marketing. What do you think the next 12 months will bring? Many organisations, particularly those in the B2C sector, will be