Supporting south afrian entrepreneurs

Fintech Marketing Agency for SA entrepreneurs

Fintech Marketing Agency

We are a data-led, Fintech marketing agency for South African entrepreneurs. Providing a one-stop marketing solution for local fintech brands with global ambitions. Contact us for a conversation on how our 15 years of experience in supporting fintechs can help you achieve your global ambitions.


fintech marketing agency in south africa

Development of Your Strategy

Market Entry Strategy | Customer Growth | Customer Insights & Data | Media Preparation & Distribution | Performance Management & Optimisation

To help you achieve your business goals, we conduct a thorough analysis of your fintech and devise a bespoke marketing or growth strategy.

If you’d like our assistance in identifying your ideal customer, defining your competitive positioning, and determining your unique value proposition, we’ll help you do just that. Our bespoke fintech marketing agency service has supported businesses for 15 years and you will benefit from this.

Customer and User Acquisition

Search Marketing | Content Marketing | Google and YouTube Ads | App Store Advertising | Visitor Retargeting | Programmatic Display | Social Media Advertising

User and Customer Retention

Email Marketing | SMS Campaigns | CRM Management | Activation & Reactivation Strategies | Push Notifications | Chatbots | Focus Groups | User Ambassadors

Website and Digital Design

Our multidisciplinary design team will deliver designs that convert.

More than just marketing, our fintech marketing agency delivers design that converts.

It doesn’t matter if you’ve got the best product in the world if you don’t have a well-designed website optimised for the conversion of your audience, and supported by an effective inbound marketing strategy, your business will struggle. 

We understand that fintech founders ar fanatical about their products and that is understandable. But your business needs support from a fintech marketing agency who understands design, can support you with conversion rate optimisation (CRO) and ensure that you a driving enough traffic to your landing pages to meet your marketing and sales objectives. We are here to help.

Whether it’s a website, a mobile app, or any other digital product, our digital designers are here to help. We create everything from landing pages to display banners from scratch.


Why is SEO For Fintech so Important?

If fintech businesses want to continue to be competitive in today’s market, they, like so many other types of businesses, need to adopt digital methods. It is impossible to emphasise how beneficial it is to increase a company’s online presence, and search engine optimization is one of the most important aspects of any strategy.

In order for businesses to meet their SEO objectives, they need to use a wide array of SEO strategies while also being current with the latest updates to Google’s algorithm. Even though it could seem like a lot of work at first, an organic search can be implemented in phases. This can be done. Because the algorithms that Google uses are always being updated and improved, it is essential to monitor how well your website is performing over the course of time.

SEO for fintech startups is arguably one of the most crucial approaches through which to attract users.

The most effective way to acquire results for a business is to successfully implement an SEO strategy. With this type of digital marketing plan, it is possible to gain increased organic search traffic as well as higher page results on Google. (SERP).

Due to the fact that the financial services industry is one of the most competitive and oversaturated fields to rank in, research and the formulation of a company’s strategy are both very necessary (ROI).

Consumers are increasingly turning to Google in order to locate the goods and services that they require. It is very necessary for any financial institution, credit union, or FinTech company to optimise their website in order to get to the top of the search engine results page (SERP) on Google and attract the attention of their target audience.

In order to get more people to visit a website, you should optimise its pages for keywords that have a significant amount of a commercial purpose. If a website is closer to the top of Google’s search engine results page (SERP), it will likely gain more visitors.

One of the most essential goals of organic search is to boost the amount of natural traffic that comes to a website. More people need to visit a website in order for it to expand and develop. Increasing conversion rates is one of the goals of search engine optimization (SEO), which works to ensure that a company’s website gets discovered by its intended audience. It is also important to note that the search engine has a huge influence on the business world, particularly in the financial industry. This impact is seen in the foreign exchange market as well, which is the most important financial market in the world.

These days, a great number of businesses competing in the Forex market utilise search engine optimization (SEO) in order to raise their profile in Google search results. When done through SEO forex broker businesses, which are financial service providers that may market their own services, it could be rather pricey; nevertheless, this is to be expected given the highly competitive nature of the financial services sector. On the other side, search engine optimization (SEO) may assist a business gain highlighted snippets and replies from ‘People also Ask,’ both of which can help a website ascend to the top of the search results page on Google.

When it comes to providing financial services, establishing a trustworthy brand name among customers and patrons is of the utmost importance. The YMYL sites on Google, which include financial institutions, are also investigated to ensure that they provide accurate and trustworthy information.

A great number of strategies, both on-page and off-page, are available to companies in order to ensure that their customers and clients have a favourable experience when using their website. In order to keep a firm competitive, this, in turn, reduces the percentage of website visitors who immediately leave and increases the amount of time they spend on the site.

Why Choose 1st Content as your fintech marketing agency?

We understand that getting your Fintech off the ground may be challenging, but sustaining and thriving is even more difficult. Competitiveness and long-term sustainability are the goals of our growth plans.

Look no further for the fintech Marketing service your business require.

It’s an exciting time to be in the financial technology industry. As specialised Fintech marketing consultants, we have  extensive experience in building and managing successful marketing teams. We will work with you to build  and train your team and ensure your business is on it’s path to growth.

Search engine optimization and compelling inbound marketing are two of the most powerful Fintech marketing channels, regardless of whether they are used for B2B or B2C purposes.

As Fintech marketing consultants, we support you get off to a successful start, grow your business, and have a positive impact.

Contact us for a free conversation to see how we can help.

Contact us for a free conversation and let's get going