Because of its importance in building brand awareness and generating leads, SEO in South Africa has emerged as a crucial component of the inbound marketing tactics employed by a great number of businesses.
Both content marketing and search engine optimization (also known as SEO) are essential cornerstones of a successful digital strategy.
Any well informed SEO Consultant in South Africa will tell you that Seventy-five percent of people don’t scroll past the first page of results when using Google’s search engine (SERPs). Including search engine optimization (SEO) in your content marketing plan will produce favourable outcomes, and it is vital for businesses to do so in order to compete in today’s digital marketplace. On the other hand, the majority of digital marketers view them as two separate activities. As a result, opportunities to drive visitors to your website are lost as a result of this.
Why Is SEO in South Africa Important for Entrepreneurs
We’ve summarised the answer to this question below. Long story short is that SEO in South Africa is the number one way through which websites attract visitors from that part of your audience who has not visited you before.
What exactly is meant by “content marketing”?
A strategic marketing approach that focuses on developing and distributing valuable, relevant, and consistent information in order to attract and keep a clearly defined audience — and, eventually, to drive profitable consumer action — is what is known as “content marketing.”
It is an excellent method for effectively communicating pertinent information to one’s target audience, which in turn produces meaningful results. Content may be utilised in the process of establishing client loyalty by displaying thought leadership and providing helpful answers to the questions that your consumers have. When done correctly, content marketing has the potential to be extremely valuable for businesses, both in the short term and over the long run.
Every organisation ought to have well-defined objectives in terms of both business and marketing. The entire sales and marketing funnel can make use of content in various ways. From the beginning stage of generating interest by increasing online visibility through a variety of channels, all the way through the conversion process.
Content encompasses a wide range of formats and channels, and its form will vary according on the objectives you hope to accomplish. For example, you might want to:
Informed and Educated Customers Content marketing is advantageous across the entire business and frequently serves as the foundation for various digital tactics, including the following:
- Marketing using search engines
- Email marketing
What exactly is SEO?
The strategy of increasing the volume and quality of traffic to your website from organic search results on search engines such as Google, Bing, or Yahoo is referred to as search engine optimization (SEO), which is an abbreviation for search engine optimization. This type of traffic is also sometimes referred to as “free” or “natural.” To accomplish this goal, digital marketers can make use of a variety of strategies, some of which can be rather technical. These include, but are not limited to, improving metadata, utilising relevant tags, developing strategic sitemaps, and restoring broken links, to mention just a few examples.
In addition to this, one of the most important aspects of SEO practise is to optimise your website for the keywords that are most beneficial to you. Because of this, your organic ranking will improve for the same keywords, and your SEO approach will benefit from content marketing.
Why Shoud We Do SEO in South Africa?
South Africa had more than 41 Million internet users in 2022 according to research done by Date Portal. This translates into a significant opportunity for businesses looking to grow their market. Let’s face it, this means pretty much everyone in the current economic climate.
How exactly can content marketing improve your position in search engine results pages?
It’s possible that the marketing staff at your company is responsible for writing the most intriguing and interesting piece of content that’s ever been produced. But if it doesn’t come up in any of the 3.5 billion searches that take place every single day, what’s the point?
It’s not as complicated as it sounds; you can drive traffic to your website by optimising its content with relevant keywords that prospective customers are searching for on a search engine (and by the way, when we say “search engine,” we’re referring to Google in the vast majority of cases). Because Google accounts for nearly all of (94%) search engine traffic, organisations will benefit most from following Google’s guidelines when it comes to search engine optimization (SEO).
Because of this, the visibility of your organisation will improve for the keywords for which you wish to rank. Google will crawl the information and rank it depending on how relevant it is, how well it is made, and how beneficial it is. Google will reward sites that have excellent content.
If you make content marketing a priority in your SEO plan, you will generate new pieces of content that are educational and use the keywords that are most beneficial to your business. Instead of over-optimizing the information you already have on your website, which will eventually have a detrimental effect on your search ranking, content marketing will bring value to your website. Most significantly, Google favours information that has been recently updated. Newly released material is indexed very quickly and helps increase your ranking in search results. Your SEO score will rise in proportion to the amount of new content you add that is thoughtfully organised around the keywords that are most important to your business.
Backlinks are a direct result of valuable content.
Content marketing not only enables businesses to boost the amount of backlinks to their websites in a way that is engaging and beneficial, but it also helps businesses spread the highly sought-after organic keywords throughout their websites. This will eventually result in an increase in the domain authority of your website (DA).
From Google’s point of view, the reputation of an organisation is analogous to a website’s domain authority. It can range anywhere from one to one hundred, and Google will view a website and the material on it as more trustworthy and relevant the higher the DA score. You can increase your score and, as a result, be rewarded by appearing on the first page of Google’s search engine results pages (SERPs) if you have great content and high-quality backlinks.
When other websites find the material on your website to be valuable, they will link back to it. It is possible that you will require some further assistance in order to promote your content and acquire some backlinks. This assistance may take the form of digital public relations, social media amplification, or outreach activities.
Again, this is something that can only be accomplished if you have a content marketing plan in place that enables you to create content that is not only helpful and interesting but also worthy of being linked to.
After all, there is a good probability that you have a backlog of outdated content on your website, such as news items, blogs, case studies, listicles, and so on, which you haven’t modified in quite some time since they were first published. However, over that period of time, members of your target audience (not to mention the Google crawler) have most certainly viewed those pages. If the content on those pages is out of current and not optimised, it is possible that they are hindering your ability to rank better on Google.
Discover three of the most important reasons why you should update your content on a frequent basis, as well as the steps to take in order to maintain your website’s content in an efficient manner, in the following article.
Why Should You Update Your Content?
Firstly, you want to expeand the reach of your content
The production of content that is both consistent and of good quality may be laborious and time consuming for many businesses, regardless of their size. When it comes to large or multinational businesses, the process of creating content may involve multiple departments and be quite bureaucratic from the point of conception all the way through publication. In addition to keyword research and content writing, this process may also include additional back-and-forth editing and compliance checks.
On the other hand, smaller teams may discover that they are short on personnel and short on time when it comes to producing material that is capable of competing with more successful blogs in their particular area.
On the other hand, making adjustments to your already existing content requires less labour than producing anything from fresh. This, in turn, boosts the effectiveness of your SEO efforts and, as a result, the search ranking potential of your website.
Always Keep Your SEO Up To Date
We live in a world that is always evolving, but the pace of change on the internet is much more rapid. This is undeniably the case with keyword search volumes, which are prone to erratic swings based on the interests of users and the fashions that develop over the course of time. As a result, you should revise the keywords that are already in your content to ensure that they continue to be pertinent so that you may continue to generate significant traffic.
It is essential to keep in mind that “freshness” of content is also one of the factors that Google’s algorithm considers when deciding whether or not to rank your website higher on its search engine results pages (SERPs).
Let’s imagine you own a website devoted to fashion blogging and in the year 2020 you published an article on your site entitled “The Most Fashionable Items of 2020,” which became really popular. Let’s jump ahead in time to the year 2022. Do you believe that its popularity as a piece of content that has now become outdated would still be relevant today? Unless your material is evergreen, which means that it remains of interest to readers over an extended period of time, the answer is probably not.
You should periodically optimise your headlines, graphics, and main body by updating them with the most recent news, facts, and numbers whenever it is permissible to do so. This will guarantee that your material does not become irrelevant. Keep in mind that you should also update your backlinks: Your website can get “freshness” when you link to other reputable websites that are kept up to date.
Similarly, changing the metadata (such as header tags) and meta description of your older webpages might affect the way they appear in the search results on Google, which in turn can increase the number of people who click on your links (CTR). If the date that is displayed on your search result is more current, it will create a lot better impression on viewers than if it is from several years ago. One good illustration of this is in relation to the publish date.
Every Update Provides The Opprtunity to Optimise
Even while we strongly recommend constantly conducting accuracy checks before posting content, sloppy errors relating to grammar or typos may still occur because, after all, we are only human. However, in the majority of circumstances, errors—regardless of how insignificant they may be—can negatively impact the experience that a user has and, in some cases, result in poor opinions of your brand. As a consequence of this, users may become reluctant to continue using or returning to your webpages. This is a very important areas for SEO in South Africa.
Therefore, optimising your old material is another shot at accuracy: you can review for any spelling or grammatical problems that may have been included in your content, in addition to any faults that may have been included in your page information and meta descriptions.
When it comes to developing a successful digital strategy, organisations should adhere to these four straightforward stages.
4 Quick Ways To Improve
1. Establish your goals.
First and foremost, you need to determine and establish the appropriate goals for both search engine optimization and content marketing. Make sure that they are both striving toward the same outcomes and that they are results that can readily be measured (for example, to increase web traffic and conversion rates).
2. Research on specific keywords
The second step is to gain an understanding of your target audience and the path they take. Beginning with research into the possible keyword searches performed by your ideal audience will assist you in developing content that is pertinent to their needs. This not only helps you better understand their trip, but it also assists in identifying the keywords for which you need to rank. Researching search volume, competitiveness, and average bid costs is a breeze with the assistance of digital marketing tools for the industry, such as SEMrush, Moz, and Keyword Planner. When it comes to writing content, these tools will provide you with a beginning point or topic to focus on.
3. Optimise your content
Develop material that is optimised for search engines, taking into account keywords, search volume, and interest. In addition to that, check to see that it is optimised for mobile devices. Make sure that all of the on-page SEO criteria, such as internal links, title tags, headers, meta descriptions, keywords optimization, alt tags, and content quality, have been successfully implemented. Because of this, the content will have a better chance of ranking higher in SERPs.
4. Promote Your Content Where Your Customers Are
Your content should also be promoted on social media and through digital PR efforts. If you really want to go above and above, you could consider using outreach content or guest posting in order to turn your content marketing efforts into high-quality backlinks.
It is essential for marketers to combine search engine optimization and content marketing into a single strategy in order to close the gap that exists between the two. Because of this, the number of conversions and leads that come from organic website visitors will increase, which will ultimately result in a higher ROI.
We know that SEO In South Africa is only one area for your business to focus on in its attempt to attract more visitors to your website. It is however a very important area. It is still essential to maintain a two-pronged approach and upload new content on a consistent basis in order to attract larger viewers and stay ahead of your competition.
Contact us for a free conversation on how we can help you attract more website visitors by improving your positions on Google.