Digital Marketing Strategy Short Course

Create data-driven, result-focussed digital marketing strategies and tactics for your business

Developing a successful digital marketing strategy is critical to your overall success. This digital marketing strategy short course deals with a wide range of crucial considerations for any business with a digital presence. The design, structure, and build of your website, as well as your online visibility and advertising campaigns, are all part of your overall business strategy.

digital marketing strategy short course

At a basic level your business will achieve better results and improve your marketing return on investment. You’ll learn how to create successful strategies with this digital marketing strategy short course. To help you better understand your audience, you’ll learn about a wide range of tools and methods. You’ll also learn about how to set specific goals that are easy to measure.

Whether you’re just getting started with your digital strategy or looking for a new way to boost your current campaigns, we’re here to help you succeed.

Digital strategy training should be tailored to your current business needs and team structure. We’ll work closely with you to understand where you are in your digital journey, how your business is resourced, and where the greatest opportunities for digital growth are found.

We’ll tailor a training programme just for you, so you’ll have the knowledge and tools you need to make a difference in your own business now and in the years to come.

An effective digital strategy begins with a clear picture of who you’re trying to reach. The tools and techniques we’ll demonstrate to you will assist you in expanding your knowledge in this area.

Dependent if the main focus of your business is other businesses or consumers, we will explore the techniques and tools you can use to understand your audience in detail.

Any business, no matter how experienced or inexperienced, can benefit from a situation analysis in the ever-changing world of digital strategy.  Its important for you to understand exactly where you and the business are.  

In your business or industry, there is a wealth of data that can help you better understand what has worked well in the past, and what is likely to work well for you in the future, as well.

If you want a digital strategy that has a real impact on your business, you need to clearly define your objectives. Where do you want the business to be at the end of the period. whether that is short or medium term. 

Learn how to set and track your team’s goals so that everyone on the team can understand them.

A brand’s exposure and interaction with the public can come from a variety of sources.  Paid media, owned media, and earned media lies at the heart of this.

Each type of paid, owned, or earned media serves a specific purpose and necessitates a distinct strategy. The best way to get your message across to your intended audience is to spend some time getting to know each one and how it fits into your overall marketing strategy.

In today’s world, content marketing is one of the most important aspects of digital marketing. Content marketing is beneficial to all types of businesses, from startups to multinationals. For small businesses, what’s the big deal about content marketing?

Is it necessary for your company to do this, and if so, why? A content marketing strategy for small businesses will be discussed, along with the types of content you need to engage your audience, why it’s important, and how to put one together.

Search engine optimization (SEO) is all about getting your products, services, or areas of expertise to the people who are looking for them online. You’ll learn how to use SEO to your advantage and how to incorporate it into your overall marketing strategy.

If you’re running a small business, you have access to SEO, or search engine optimization, which is often overlooked and misunderstood. Even though it can take up to a year to see real results, SEO has long-term benefits that can completely transform the bottom line of a small business.

Your website serves as a virtual storefront for your business. Every aspect of it should be designed to draw the attention of your target audience and lead them down the most effective conversion path.

You’ll discover how to evaluate your website’s efficiency, where to put your money, and how to make sure it’s always at its best.

The ability to monitor results in real time is one of the great advantages of digital communication today. This final step in the planning process ensures that you have a clear idea of how you will measure the performance of your marketing tactics. We will explore four key areas of measurement and optimisation.

Identifying the metrics that you intend to monitor. How do your current KPIs compare to those you set out at the outset? Is there anything else you’d like to know about your results and your goals, and what are the changes you need to make. Perhaps one of the most important modules on the digital marketing strategy short course which will allow you to make immediate changes in your business.

Key benefits of this digital marketing strategy short course

Having a digital strategy in place is essential to achieving success in digital marketing. In order to come up with an effective strategy, you must have a thorough understanding of all the tools and techniques at your disposal.

All our short courses now also offer certificates from the Global Executive Business School (GEBS) as an additional acknowledgement of achievement.

Our partnership with GEBS is not only a huge credit to our team but offers additional academic value to participants on all digital marketing short courses

A wide range of businesses can benefit from digital marketing strategy short course. Digital training with our team of industry practitioners will benefit everyone from marketing directors setting company strategy to marketing executives looking to improve their big picture understanding of marketing opportunities.



It’s no secret that 1st Content  has a long history of successful digital marketing campaigns. Now you can benefit from all our know-how

As an industry leader, 1st Content regularly develops high-performance digital strategies for businesses of all sizes.

Consequently, we are in a position to provide instruction at all levels. Customized training for businesses and contributions to digital marketing-related courses at educational institutions like the GEBS fall under this category.

As an added benefit, all of our short courses now include certificates from the Global Executive Business School (GEBS).


The knowledge and insight you will gain from taking a digital marketing strategy short course with us will be applied directly to your own business.

In addition to award-winning digital marketing services, our team of experts provides training to our clients. With your input, we’ll design a training programme that is tailored to your specific needs and budget.

We can either conduct the training at our offices in Johannesburg, or we can travel to your location to deliver it. If you’d prefer, we can find another location. Zoom or Google Meet or Microsoft Teams can also be used for online training.

In addition to the training itself, you will receive a slide deck with all of the accompanying supporting materials so you can share them with other members of your team in the future.

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