Knowledge Centre
What we know about getting found, shared with you.
57 guides on SEO, content, paid media and growth, written by the team that does the work. Search them, filter by topic and check the year before you act.
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Client Case Study: Content Marketing for Venture Capital Advisory Firm
Unlock the power of content marketing for venture capital advisory firm with our partnership success story with Caban Group. Discover…
Read the guide → Content marketing · 20237 Tips for Hiring a Content Marketing Agency for Your Business
Hiring a content marketing agency can be overwhelming. To help you get started, here are 7 tips for finding the right content…
Read the guide → Fintech marketing · 20228 Reasons Why Fintech Start-ups Need Marketing
If you were ever in doubt on why fintech start-ups need marketing, this article will assist you in understanding the key…
Read the guide →Browse by topic
SEO
Guides on search engine optimisation for South African businesses: how it works, what to prioritise, and how to measure it.
9 guides → 02Content marketing
Practical guides on planning, producing and distributing content that supports search visibility and sales.
15 guides → 03Paid media
How paid, owned and earned media fit together, plus guides on Google Ads, PPC and programmatic advertising.
5 guides → 04Small business marketing
Marketing guidance for small businesses and start-ups: customer acquisition, analytics, ecommerce and user experience.
7 guides → 05Fintech marketing
Marketing strategy and content guidance for fintech and financial services companies.
7 guides → 06Healthcare marketing
Digital marketing and SEO guidance for healthcare providers.
2 guides → 07Trends and updates
Dated commentary on platform changes and marketing trends. Check the publication year before acting on any of it.
9 guides → 08AI search
How AI assistants and AI search features find, read and recommend businesses, and what a South African business can realistically do about it.
2 guides →Client Case Study: Content Marketing for Venture Capital Advisory Firm
Unlock the power of content marketing for venture capital advisory firm with our partnership success story with Caban Group. Discover…
Content marketing · 20237 Tips for Hiring a Content Marketing Agency for Your Business
Hiring a content marketing agency can be overwhelming. To help you get started, here are 7 tips for finding the right content…
Trends and updates · 202212 Trends for Digial Marketing in 2023
What will be some of the key trends for digital marketing in 2023? We share some of our views in this…
Fintech marketing · 20228 Reasons Why Fintech Start-ups Need Marketing
If you were ever in doubt on why fintech start-ups need marketing, this article will assist you in understanding the key…
Content marketing · 2022Integrated Marketing Strategy 101
This integrated marketing strategy 101 was created specifically with with the focus on startups who want to scale. The world that…
Trends and updates · 2022Start-Up Marketing Update: iOS 16 and Customer Engagement
In this version of our start-up marketing update, we look at opportunities for start-ups to leverage the recent launch of iOs 16 and…
Paid media · 2022What Is Paid Owned and Earned Media and Why Is Everyone Using It?
Everyone is talking about it but what is paid owned and earned media and wat does it mean for startup marketers? In this article we…
Paid media · 2022What is the difference between SEO and PPC: A Starter Guide for Business Owners
The questions, " What is the difference between seo and ppc ?" as well as "Which is better: SEO or PPC?" iare questions we are asked…
SEO · 2022SEO In South Africa: 4 Quick Ways How Content Marketing Can Help Your SEO
SEO in South Africa is a key tactic to attracting new visitors to your website, so how does content marketing help and what are ways…
SEO · 2022SEO For Travel Websites in South Africa: The Definitive Guide
SEO for travel websites in south africa has become the main tactic through which tourists both nationally and around the world is…
Healthcare marketing · 2022SEO Agency for Healthcare Providers: This is What We Do
As an SEO agency for healthcare providers in South Africa we help healthcare businesses like yours double their traffic, hit their…
Fintech marketing · 2022Marketing Strategy for Fintech Startups: 9 Proven tactics we recommend to our clients
The most effective marketing strategy for fintech startups are constantly changing. These 9 proven tactics are helping some of the…
Small business marketing · 2022Digital Marketing for eCommerce Startups: A Trusted 6 Step Approach
Easy to follow 6 step framework to to quickly implement or improve your digital marketing for ecommerce startups in South…
Small business marketing · 2022Benefits of Digital Marketing for Small Businesses: 9 Reasons entrepreneurs have shifted their marketing online
The benefits of digital marketing for small businesses is easy to see as small businesses are now marketing themselves very…
Content marketing · 2022Startup Storytelling: The Overlooked Secret Ingredient
It's quite clear why some of the top business incubators worldwide today gives workshops on startup storytelling. Your ideas won't…
Healthcare marketing · 2022Digital Marketing for Healthcare Providers
Digital Marketing for Healthcare Providers in South Africa is becoming ever more competitive so we look at some of the tactics that…
Fintech marketing · 2022How To Create a Digital Marketing Strategy For a Fintech Startup
It isn't as difficult as it may seem to develop a digital marketing strategy for a Fintech startup. I'll walk you through the steps I…
Paid media · 2022Digital Marketing With Google Ads: 6 Tips to Improve Your Results
Digital marketing with Google Ads has grown from a specialised tactic for cutting-edge businesses to a crucial component of every…
Content marketing · 2022How To Use Buyer Personas for Entrepreneurs
How to use buyer personas for entrepreneurs is one of he first things we teach in our entrepreneur marketing workshops on marketing…
Fintech marketing · 2022Marketing For Fintech Startups: Using SEO to Improve Customer Acquisition
Our expertise in marketing for Fintech startups has shown us that smart SEO and copy optimisation are essential for organic…
Small business marketing · 2022Easy to Understand Marketing Analytics for Entrepreneurs
Marketing analytics for entrepreneurs helps you to determine the success of your marketing strategy by calculating its output. There…
Small business marketing · 2022Customer Acquisition for Startups - Our No-Nonsense Framework
We've managed significant marketing budgets to attract clients online. Here's a strategy for fast and effective customer acquisition…
Fintech marketing · 2022Storytelling in Financial Services: 7 Key Considerations to Enhance Effectiveness
Brand storytelling in financial services firms have been used in the most successful businesses for years and can be an enormously…
Trends and updates · 2022Search Engine Optimisation in 2022: Must Know Ideas If You Want to Win
Search engine optimisation in 2022 will have totally changed from what we know. It remains a key marketing tactic but there are things…
Paid media · 2022How programmatic advertising works & how does improve digital marketing results
A key question for many smaller businesses today is how programmatic advertising works and how it can improve digital marketing…
Content marketing · 2022How to get email marketing to work for you in 2022
Email marketing today is one of the most used and most effective tactics for creating relationships. Understanding how to get email…
Small business marketing · 2022How to improve user experience: 7 Steps Your Business Can Take Today
This easy to follow 7 step guide on how to improve user experience, will help you to instantly improve your bounce…
Content marketing · 2022Monetising Your Content Marketing Channels
If you are going to consistently create great content, it will be important to the business that you are monetising your content…
Trends and updates · 2022Digital Marketing With iOS-15.4: Important Guidelines in Remaining Visible
Digital marketing with iOS-15 .4 has changed dramatically as privacy, the use of cookies and tracking all requires a change in…
Content marketing · 2022Where to Distribute Marketing Content: 5 Must Use Channels To Consider
Creating great content is one part of the equation, where to distribute marketing content to your target market…
Content marketing · 2022How Can I Plan for Content Marketing Campaigns
It's crucial as a entrepreneur or business owner that you understand how can I plan for content marketing. Understanding content…
Content marketing · 202210 Ways To Improve Your Content Marketing In Under 10 Minutes
Are you struggling with the question on how to improve your content marketing? Do you feel like your blog isn't pulling in the readers…
Trends and updates · 20222022: The Year of the Content Marketing Strategist
Over the years, the marketing landscape has changed. Thanks to changes in technology and consumer mind-sets, more and more companies…
Small business marketing · 2022The Top 5 Reasons Why We Absolutely Love Digital Marketing
In honour of Valentine's Day, we wanted to pen our own love letter to one of our favourite aspects of our job at 1st Content Digital:…
Trends and updates · 20227 Digital Marketing Trends in 2022
With current trends set to continue moving forwards, we are already seeing that the rolling 7 digital marketing trends are set to make…
Content marketing · 2022Why The Typical Digital Content Agency Model Needs To Change
As a digital content agency , we have seen a significant increase in the amount of brands now using content marketing. According to…
Content marketing · 2021Why Should I Use Content Marketing for My Small Business
Why Should I Use Content Marketing for my business I'm often asked. Content marketing gets all the credit for where my business is…
Trends and updates · 202110 tips to boost your Black Friday sales in 2021
If you are an ecommerce retailer, you are obviously looking for tips to boost your black Friday sales. Lets look at what works for…
SEO · 2021SEO For Small Businesses: 7 reasons why search engine optimization is important for entrepreneurs
The importance of SEO for small businesses in South Africa goes well beyond marketing and is essential in reducing the cost of…
SEO · 2021Link Building for SEO in South Africa: 7 Must Know Approaches
How do I improve my Link Building for SEO in South Africa is a question we have been asked so many times that we decided to wite this…
Paid media · 2021The Effect of New Financial Service Advertising Regulations From Google in the UK
New financial service advertising regulations from Google in the UK means that your company's Pay Per Click strategy could be in…
Content marketing · 2021Using Instagram for Your Fitness Brand? Here are 6 Easy to Use Tips
Using instagram for your fitness brand seems like an easy way to gain new clients or see your existing clients engaged. But how do you…
Content marketing · 202110 Quick Twitter Tips For Startups or Small Businesses
Twitter tips of startups was one of the first article ideas we came up with when deciding on ways to add value to our community. When…
Trends and updates · 2021How your digital marketing will be effected by the iOS 14.5 update
You would have noticed that 2021 is already shaping up to be a watershed moment for online privacy. Google has been moving away from…
General · 2021We’re Focussing on Mental Health and Productivity – And Here’s Why
Mental Health and Productivity has been top of the agenda to ensure our clients get the best work from our marketing…
Content marketing · 20215 Incredibly Easy Ways of How To Get More Out Of Your Current Content
How to get more out of your current content marketing is the question on every marketers mind. With engaging content at a premium, its…
Trends and updates · 20169 Social Media Trends To Help Improve Results in 2016
Following the many incredible Christmas advertisements and New Year's celebrations, it's time to make our best educated guesses about…
Content marketing · 2026Content Marketing for South African Businesses: How to Start
Content marketing for South African businesses: how to choose topics, plan a calendar, measure results and decide between in-house and…
Small business marketing · 2026Digital Marketing for Small Businesses in South Africa: Where to Start
Digital marketing for small businesses in South Africa: what to do first, a sensible budget order, which channels pay back, and what…
Fintech marketing · 2026Fintech Marketing Strategy for South African Companies
A fintech marketing strategy for South African companies: how to build trust, stay compliant, choose channels and measure growth in a…
AI search · 2026How AI Search Chooses Which Businesses to Recommend
How does AI search decide which businesses to recommend? What is known, what is not, and practical steps to make your business easier…
SEO · 2026How Much Does SEO Cost in South Africa? A Plain-Language Guide
How much does SEO cost in South Africa? What drives the price, the common pricing models, what to expect for your money, and how to…
SEO · 2026How to Compare SEO Company Quotes in South Africa
Comparing SEO company quotes in South Africa? Learn what to check in each proposal, how to spot weak scope and which red flags should…
SEO · 2026How to Hire an SEO Consultant in South Africa: 12 Questions to Ask
How to hire an SEO consultant in South Africa: what they do, what to ask, what to avoid, and how to judge a proposal before you sign…
AI search · 2026How to Optimise Your Website for AI Search: A Practical Checklist
How to optimise your website for AI search: a step-by-step checklist covering crawler access, clear answers, structured data and…
SEO · 2026Local SEO for South African Businesses: A Practical Guide
Local SEO for South African businesses: how to appear in Google Maps and local results, what to fix first, and how to measure calls…
SEO · 2026What Is a Technical SEO Audit? What It Covers and What You Get
What is a technical SEO audit? A plain-language guide to what it checks, how long it takes, what a good report contains and how to act…
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