AI search guides
How AI assistants and AI search features find, read and recommend businesses, and what a South African business can realistically do about it.
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How do AI assistants decide which businesses to recommend?
AI assistants either draw on what a model learned in training or retrieve current pages and summarise them. Nobody publishes the selection rules, so no honest provider can promise a mention or sell a precise score. What is in your control is access for crawlers, clear pages that state what you offer, consistent facts across the web, honest structured data and credible independent mentions.
- Let the crawlers you want into your site.
- State your offer, location and pricing plainly.
- Treat any AI visibility score with scepticism.