Trends and updates guides

Dated commentary on platform changes and marketing trends. Check the publication year before acting on any of it.

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How should I read the trend articles?

These articles comment on platform changes and marketing trends at the time they were written. Platforms change quickly, so check the publication year on each article and treat older guidance as background. Where we have updated a topic, the newer guide is linked from the older one.

  • Check the date before acting on any tactic.
  • Look for the current guide on the same topic in the other collections.
  • Contact us if you want a view on how a change affects your business.