There are numerous reasons why SEO for small businesses are an essential part of sustainable success.
When it comes to developing a successful small business from the ground up, entrepreneurs should prioritise search engine optimization (SEO). According to Ben Botes, a specialist on digital growth, many business founders disregard this low cost, high reward business strategy despite the fact that it is effective.
A strategy for search engine optimization (SEO) is a valuable tool for every startup, and it doesn’t have to blow the budget out of the water. According to Botes, the optimization of a firm should be a top concern for every business owner for a total of seven different reasons.
SEO For Small Businesses – 7 Key Considerations
Search engine optimization provides data on the behaviour of customers to startups.
SEO uncovers valuable data. When a firm invests more time and effort into search engine optimization research, they amass more information about the things that potential buyers are looking for.
According to Ben Botes, “When a creator is first beginning their business, they don’t have much data about their audience.” “When a a business owner is just starting their business, you might not have a clear understanding of your market and how potential customers look for a product or service such as yours. Search engine optimization makes it easier to amass that data over time. They will be able to reap the benefits for the business well into the future.
It is not difficult to employ the most effective SEO tools, which can help you achieve a higher ranking on Google. New businesses are now able to monitor the search terms used by their ideal customers to find products and services. A founder may also do their own Google search using keywords relevant to their company and submit those keywords.
Google will then automatically fill in those terms based on the frequency with which users search for those words.
A successful SEO campaign will result in increased traffic and conversions.
SEO is helpful for bringing in traffic, which in turn can lead to conversions and income for startups.
Building out your SEO and keeping up to date with Google’s best practises is something that Botes advocates doing rather than investing money on social media advertising and other marketing strategies.
Ben Botes provides an explanation by saying, “Perhaps you’re introducing a new product to the market, or you’re a web a publisher looking to scale the amount of visitors you are getting to your website.” You can start driving organic traffic “if you can rank particular phrases that don’t have a high number of searches and aren’t particularly competitive like some long-tail keywords.”
What is Organic Search Traffic vs Paid Traffic?
Organic traffic are the visitors you receive from google based on your search optimisation tactics. In other words, it it the non paid for traffic. Paid traffic is the traffic you receive from your pay per click listings. For these listings you bid a certain amount you are willing to pay for each click, and once someone clicks on that pay per click add, you pay the amount you bid, over to Google.
“It’s been established that organic traffic, which is traffic that comes from a search like on Google, converts 400 percent better than any other sort of traffic other than email marketing,” he added. “The only other type of traffic that converts better is social media traffic.”
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There is no charge.
Free options are available for search engine optimization (SEO), as are many of the tools that are required to implement it, such as Google Analytics and Google Search Console.
Users’ activities on a website or platform can be analysed using Google Analytics, which makes this information readily available. A creator can see exactly what visitors looked for and how they arrived at their website using Google Search Console. It is also possible to identify broken links, often known as 404s, which are harmful to the health of an SEO campaign.
Ben Botes is quoted as saying, “All it takes is time vs money.” “Time is the only resource you have when running a small business. You can learn how to set up the complete process by going through Google’s site, and you can do this regardless of whether you are using Shopify, WordPress, Magento, or anything else.
When selecting a SEO Agency to work with , there are strategies to keep prices down that are available to firms who are searching for expert assistance.
Search engine optimization helps new businesses make more educated choices.
The same data that a founder uses to better understand the behaviour of their customers may also be used for other crucial activities taken by a firm. The knowledge can be utilised as part of an overall business strategy to help mould the choices that a founder makes, which ultimately results in the launch and growth stages of the organisation being successful.
“Once you have a better understanding of the consumer, you can determine the best way to convert them. According to Botes, “then you are able to vertically integrate it by designing particular clickfunnels that are oriented at those particular users.”
“For instance, you could say,’my user is a male who is 24 years old and normally resides in this region of the country.'” After that, you’ll be able to produce material that is directed solely toward that single individual.
Data from SEO campaigns can also be used to inform other business choices.
Botes adds that if one term is performing really well, then you can generate other keywords based on that which aren’t looked for as frequently. “Alternatively, there may be additional long-tail keywords that you may utilise to attract additional traffic and achieve higher conversion rates.”
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Increasing consumer trust and value can be accomplished by optimising for Google.
Search engine optimization (SEO) makes it easier for new businesses to establish relationships with prospective clients. Customers are more likely to trust a company when it appears relatively high up on the list of search results. After achieving this milestone, the company will be able to work on establishing respect and credibility, both of which are essential for a new brand that will rely on digital channels for conversions.
“The last company I did it for, we acquired 75,000 emails from organic traffic,” Botes explains. “We collected them via our website.” “When people see your search results on Google, it automatically develops intrinsic value for the consumer that they can trust your brand. This is true regardless of whether people sign up for a newsletter or they want alerts about discount opportunities.”
SEO optimization helps establish an audience for the long run.
Spending money on commercials yields results in the near term, but those results come at a significant cost.
SEO enables companies to give the types of content that their website users are looking for. SEO will gradually create an audience rather than having traffic drop off precipitously the instant an advertisement is no longer running.
According to Botes, “the better and more popular your content is, the stronger its SEO will become over time as other sources link to you and Google rewards you for providing quality information, not spam.” “Over time, as other sources link to you and Google rewards you for providing quality information, your SEO will become stronger.”
Of course, SEO takes regular upkeep.
“Google is continually altering its algorithms, which may or may not effect your business,” he continues. “The results of these updates could be positive or negative for your company.” The search is not a one-time solution but rather an ongoing practise of keeping up to date.
Because of this, it is essential to ensure that you are current with the latest SEO marketing trends in 2019.
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SEO delivers outcomes for startups.
Developing a strong online presence is essential for any new business, regardless of the sector in which it operates. SEO is the most effective method for gaining traction, as well as recognition and brand equity. The use of optimization tools provides firms with convenient access to data regarding their target audience. In addition to that, search engine optimization is the most cost-effective method of building a customer base and gaining the trust of consumers.
Search engine optimization is the most effective method for establishing a brand for new businesses as well as more established ones who do not wish to invest significant funds in extensive advertising initiatives.
Contact us for more information on the SEO services we deliver to startups and small businesses in South Africa.
