Twitter tips of startups was one of the first article ideas we came up with when deciding on ways to add value to our community. When you’re starting a new business, social media can be a powerful tool that can gain exposure for your brand and bring leads to your website. Twitter, more than any other social media, is an easy platform that allows you to connect directly with your target audience and drive them to your website.
However, if you don’t know how to properly market your startup on Twitter, you could waste a lot of time and effort without producing the results you’re looking for.
If you’re a startup or small business that is struggling with Twitter, or you’re just looking to launch on the right foot, implement these ten quick tips to quickly improve your Twitter marketing results:
Some of our most basic twitter tips for startups
This is true across all your marketing and branding efforts, however it’s even truer on Twitter. Twitter users hate accounts that are too self-promotional and feel fake. That means if your business isn’t corporate and authoritative, don’t force your tweets to be that way. Let your company’s true voice shine through and tweet as a person, not a brand. Doing this will not only help Twitter feel less like a chore, but it will also help you connect directly with the followers you want and improve your engagement.
Connect With Influencers
Finding and connect with influencers on Twitter can quickly boost your brand’s reach. The influencers you want to seek out are Twitter users who have a high following, produce high quality content, have followers who are your target audience, and are not a competitor to your brand. Once you connect with them, begin developing a relationship with them. Favourite, retweet or reply to their tweets frequently, until you develop a conversation between the two of you. After a while, they’ll end up paying you back by retweeting and engaging with your own tweets.
Keep An Eye On Competitors
Competitor analysis is critical even for Twitter. Keeping your eye on what your competitors are doing on Twitter can not only improve your strategy, but help you avoid mistakes they’ve already tested out. Review what your competitors are doing on Twitter and make note of what is working, what isn’t working, and any areas you can see a need for improvement. Then use this to bring your strategy to the next level.
Develop High Quality Content
You might think that Twitter is all about short, quick messages, but if you don’t provide your followers with high quality content within your tweets, they’re never going to click through to your website or retweet your tweets to their own followers. Backing up your tweets with high quality content, such as blogs, landing pages, eBooks, videos and more, will help your followers see you as a knowledgeable source that they’ll turn to again and again for information.
While high quality content can drive followers to your website, visuals can help increase your exposure to new followers. Twitter is a text-heavy social media site and you’re restricted to only 140 characters per tweet. Linking an image to your tweet not only helps your tweet stand out in your followers’ newsfeeds, but it also can express more of your message than allowed in your 140 characters. You know what they say: a picture is worth 1000 words.
Look at this great visual from financesonline for instance.
Know When Your Audience Is Online
If you tweet when no one is online, does it still make a sound? No matter how well you’ve crafted your tweet, content or picture – if your audience isn’t online, then you’re not going to get results. Test out different times of the day and the week to see when your audience is online. Or try some of the many tools available that show you exactly what days and times your audience is online, and schedule your tweets around those times. By finding the best times to tweet for your audience, you’ll ensure that your tweets are seen by those you want.
Hashtags can be a blessing and a curse. When using the relevant hashtags, you can increase the exposure of your tweets to a much wider audience than who is currently following your account.
Linking your tweet to relevant or trending hashtags can help you quickly gain followers or get more people clicking to your website. However, too many hashtags can be a turn off. Around two to three hashtags per tweet is the maximum you should use. And don’t use hashtags that are not relevant to your business – just because its trending, doesn’t mean you should use it.
Track Your Stats
You might actually be getting results from your Twitter marketing – but if you’re not tracking stats, how will you know? Think of what you want to accomplish from your Twitter marketing, and mark down the key performance indicators (KPIs) you want to keep track of. Whether it’s the number of followers, retweets, click throughs – mark it down. Then, each month track your progress and see what’s working, what’s not working and how you can improve to keep those numbers going in the right direction.
Twitter Lists (Your Secret Weapon)
We’re going to let you in on a secret weapon on Twitter that’s free and many people don’t utilise. It’s your Twitter Lists. When you start following a lot of people, your newsfeed can be overwhelming, and you may miss out on important tweets from influencers or followers who are looking for info you can provide. By setting up secret Twitter Lists, you can divide your newsfeed into manageable lists that allow you keep track of what’s important. Whether that’s influencers, competitors, current clients – a Twitter List can help keep your Twitter marketing under control.
Commit Time Daily
The last and most important tip is make time for Twitter DAILY. Yes, daily. Just like with most things you want to succeed at, consistency is key. By committing time to your Twitter account, whether it’s you or a social media manager, you’ll ensure that your Twitter account is consistently growing a following, encouraging engagement, and in-the-know about what is going on in your industry.
Want to understand how digital marketing can improve? Contact us today and we’ll provide you with a free social media consultation, revealing where you can improve and how.