Content marketing guides
Practical guides on planning, producing and distributing content that supports search visibility and sales.
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How should a business plan content marketing?
Content marketing works when each piece has a job: attract a specific audience, answer a real question, or help a buyer decide. Start from the customers you want, list the questions they ask before buying, and publish the clearest answers on your own site first. Distribution then multiplies what you have already written.
- Plan around audience questions, not around keywords alone.
- Update and consolidate older articles instead of adding near-duplicates.
- Decide how each piece will be distributed before you write it.
15 guides
Content Marketing for South African Businesses: How to StartRead →7 Tips for Hiring a Content Marketing Agency for Your BusinessRead →Integrated Marketing Strategy 101Read →Startup Storytelling: The Overlooked Secret IngredientRead →How To Use Buyer Personas for EntrepreneursRead →How to get email marketing to work for you in 2022Read →Monetising Your Content Marketing ChannelsRead →Where to Distribute Marketing Content: 5 Must Use Channels To ConsiderRead →How Can I Plan for Content Marketing CampaignsRead →10 Ways To Improve Your Content Marketing In Under 10 MinutesRead →Why The Typical Digital Content Agency Model Needs To ChangeRead →Why Should I Use Content Marketing for My Small BusinessRead →Using Instagram for Your Fitness Brand? Here are 6 Easy to Use TipsRead →10 Quick Twitter Tips For Startups or Small BusinessesRead →5 Incredibly Easy Ways of How To Get More Out Of Your Current ContentRead →