Small business marketing guides
Marketing guidance for small businesses and start-ups: customer acquisition, analytics, ecommerce and user experience.
Need help rather than reading? See our digital marketing for small businesses or Digital Growth.
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Where should a small business start with marketing?
Begin with the basics that every later channel depends on: a clear offer, a website that explains it and converts, accurate Google Business and social profiles, and simple analytics that show where enquiries come from. Add one channel at a time and keep it going long enough to judge it fairly.
- Get the site, profiles and tracking right first.
- Pick one or two channels and do them consistently.
- Ask every new customer how they found you.
7 guides
Digital Marketing for Small Businesses in South Africa: Where to StartRead →Digital Marketing for eCommerce Startups: A Trusted 6 Step ApproachRead →Benefits of Digital Marketing for Small Businesses: 9 Reasons entrepreneurs have shifted their marketing onlineRead →Easy to Understand Marketing Analytics for EntrepreneursRead →Customer Acquisition for Startups - Our No-Nonsense FrameworkRead →How to improve user experience: 7 Steps Your Business Can Take TodayRead →The Top 5 Reasons Why We Absolutely Love Digital MarketingRead →