In honour of Valentine’s Day, we wanted to pen our own love letter to one of our favourite aspects of our job at 1st Content Digital: digital marketing. We adore it, and we are confident that you will as well. So let’s take a look at the top five things that digital marketing has #gifted us with throughout the years.
1. Access to Data and Anaytics Analytics
Excuse us while we swoon a little over the amount of demographic and consumer behaviour data that modern day data and analytics can provide to us when creating digital marketing campaigns. Because of this, we now have immediate access to the answers to the numerous questions we ask ourselves to demonstrate the effectiveness of our marketing initiatives. Inquiries such as, “How many individuals actually engaged with our ad?” are common. What are their ages? What city do they reside in? What did they do as a result of seeing the advertisement? Do they eat a lot of Chinese food? And so forth.
2. It is cost-effective.
Small businesses now have a simple way to increase their brand exposure online thanks to the advancements in digital marketing. If you are unable to spend a significant amount of money on a television or print advertisement, digital marketing provides you with the potential to sell to your target demographic at a far lower cost. Your daily spending budget can range from R500 to R10,000 per week. It all depends on how you want to get started in the first place.
3. It is simple to Improve and change
Remember when you used to place ads in the phone book to promote your business? Well, if your phone number, company hours, sales targets, or ANYTHING else changed over the 12-month period between when you placed the ad and when the new book was out, you were out of luck, to put it mildly. With digital marketing, you have the ability to modify anything and everything about your strategy and content at any time of day or night, seven days a week – and you can make as many changes as you want at any time! Please join us in honouring the phone book by observing a moment of silence.
4. Conversion Tracking and Reporting
“Can you tell me how much money you made using digital last quarter?” Is this something your supervisor has ever asked you? Ours has done so. But don’t be concerned. We just showed him our conversion report, which tracked the exact amount of income that was generated by each digital ad, and he moved on to the next inquiry without saying anything. It’s a win-win!
5. A Wide Variety of Choices
Video advertisements, search engine marketing, SEO, advertisements on social media platforms such as Facebook and Instagram, programmatic advertising, and much more are all available. The possibilities for combining content and placements are virtually unlimited.
Having said that, we are not in any way disparaging traditional advertising methods or techniques. The effectiveness of traditional marketing is well-documented. You may find yourself at the next exit off of an interstate and that billboard is doing nothing but harm to your business. We are passionate about digital marketing and this site is dedicated to everything we love about it, and we love it a lot.
Do you require assistance with your digital efforts? Please give us a phone or drop us an email so that we can track the effectiveness of this website.